Small changes to your website can have a significant impact on your lead generation results, but relying on gut feeling, marketing smarts and past experience alone to direct optimization efforts doesn’t inspire confidence in any metrics-driven business. Enter A/B testing, a simple and fast way to learn what changes will make a measurable difference to your website traffic and lead conversion. This article gives a quick definition, tells the truth about who shouldn’t use it, and offers 10 guidelines so you can start your A/B testing at the head of the class.
Lead generation is one of the most common business challenges we encounter. Is your contact form the only way for someone to become a lead from your website? Are you relying on a blog subscription or newsletter signup to get you new contacts? Do you have an ebook but no one is filling out the form? The good news is you can follow these five steps to increase your website leads, fast.
Lead generation is the lifeblood of any business. Without a steady supply of high-quality leads that can be nurtured towards a purchase, your sales team will be forced to waste its time making cold calls and sending cold emails to people who don’t want to talk to them. This article tells you how to generate leads in 10 straightforward steps so you can easily plan, execute and evaluate your efforts.
Effective lead nurturing using inbound strategies is about delivering the right information to the right people at the right time through the right channels. This article starts with a brief description of inbound marketing, moves on to discuss the importance of lead nurturing, and then explains how the four Ts of inbound content—topic, timing, type and technology—can help you become a lead nurturing rock star.